by KELLEY GUSICH | photos by Zeena Gregg Photography

Poway Pursuits

family_ulrich4Bob and Joy Ulrich originally met through the San Diego Harley Owner’s Group in 1996. The group took a weekend ride to Ensenada, where Bob took his 1980 FLT, Joy took her 1976 FLH, and the rest, as they say, is history. After relocating from the coast in search of more sunshine, the Ulrich family have been living in the Old Winery Estates of Poway for the past 15 ½ years. They love this quiet neighborhood, with its hiking trails and proximity to the Bernardo Winery. Bob Ulrich has owned Quest-Rep, Inc., an electronics manufacturer’s rep company, since 1986. His wife Joy worked in office administration and the restaurant business until their first son Brandon was born. She has been a stay-at-home mom to sons Brandon and Ryan, now 16 and 14, ever since.


Parents: Bob and Joy Ulrich
Children: Brandon (16) and Ryan (14)
Community: Old Winery Estates since 2001
Hometowns: Bob – Mt. Clemens, MI; Joy – Woodruff, WI
Occupations: Bob – Owner of Quest-Rep, Inc. a Manufacturer’s Rep Co.; Joy – Homemaker
Pet: Titan – German Shepherd
Favorite Local Spots: Maderas Golf Club, Bernardo Winery, Brigantine, and Old Poway Park


family_ulrich3Brandon is a junior at Poway High School (PHS), where he is on the varsity golf team. He devotes much time to practice and lessons all year long. Ryan is a freshman who’s been playing travel ball with San Diego Crush Baseball for over two years, with a goal of making the team at PHS. Brandon volunteers as a homework helper for fifth grade students at Chaparral Elementary School (CES), and both boys have helped with elementary and middle school foundation events throughout their schooling years.

family_ilrich1The boys’ parents are also busy on the volunteer front. When the boys were younger, Bob offered his time to Poway National Little League. Joy was secretary for two years and president for another two of the Chaparral Educational Foundation. She arranged many fundraisers for CES, including helping the school get a second computer lab. Joy became even busier once the boys got to Twin Peaks Middle, serving as president of the foundation for three years. She also co-chaired the Twin Peaks garage sale for three years and co-chaired their auction for two. Joy is currently donation coordinator for the Poway Titan Baseball Booster’s upcoming casino night, and the dinner and auction in January. The California State PTA took notice of Joy’s involvement, giving her an Honorary Service Award this past spring.

“Our family loves that we are able to go anywhere in the community and always run into people we know!” Bob and Joy shared. They have traveled through Canada, Mexico, the San Juan Islands, and all over the Western United States on their Harleys.