A name change is often symbolic of a fresh start, casting off the old in favor of the new and uncharted. The San Diego North Chamber of Commerce has officially changed their name, creating a new identity while still maintaining the same level of service and commitment that their reputation upholds. Presenting to northern San Diego, the new and improved North San Diego Business Chamber.
According to North San Diego Business Chamber President and CEO Debra Rosen, the old name and logo “no longer defined our membership and was not representative of the area we serve.” Their goal was to create a name that reflected the larger geographic area that encompasses their members, from down near Interstate 8 to the northern border of Murietta. With their new logo of two figures with open arms, the Chamber wants to welcome new professionals and provide the stability and comradery that they seek.
Working in tandem with Bottom Line Marketing (BLM), utilizing surveys from both members and non-members, the Chamber was able to understand not only who they were as an entity, but what minor changes were needed. One of those changes was becoming the “only Accredited U.S. Chamber in San Diego County.” With accreditation, chamber members can rest assured that their membership fees are going towards providing assistance for their business, connecting with partners, and being a valid voice in a “fast-growing business community.”
The North San Diego Business Chamber may have changed in name and face, but it’s size and spirit is promised to be just as unique as before. “As a team, we’re compassionate and approachable to all our members… Most importantly, we are relevant to our members.”