[dropcap]C[/dropcap]ontinuing its rapid growth, 4S Ranch-based Susco Media Inc. – publisher of three specialty magazines serving Scripps Ranch, Rancho Penasquitos, 4S Ranch, Del Sur, Santaluz and other areas – announced plans to expand to the Poway market.

Susco Media’s President and Publisher Derrick Breaux made the announcement about the company’s latest expansion plan:  The launch of 92064 Magazine in June.  “We have had a tremendous response to our current three publications,” Breaux said.  “Susco’s most recent launch, 92131 Magazine serving Scripps Ranch and first published in March this year – had a spectacular reception from both readers and advertisers.  We expect a similar reaction in Poway.”

The new magazine, along with the addition of 92128 Magazine in Rancho Bernardo will make five total publications launched in the past 20 months by Susco Media, including 92127 Magazine, which serves 4S Ranch and other areas, and 92129 Magazine, which is distributed in Rancho Penasquitos (and the just-launched 92131 Magazine in Scripps Ranch).

“This is an exciting time for Susco Media,” said Scott McElhaney, the company’s Chief Executive Officer.  “Not only is the company continuing to expand, but our existing publications, websites and other media operations are growing at an unprecedented pace.  This is a tribute to the excellent team of professionals in place at our local operations, the response from readers of our publications, and the overwhelming support from businesses in the communities served by our local magazines.”

Many residents and businesses lobbied Susco to expand into the Poway and Rancho Bernardo markets, Breaux said. “With the launch of 92064 Magazine in June – followed shortly thereafter by the first issue of 92128 Magazine – businesses and service companies can reach directly more than 80,000 targeted, high demographic households along the Interstate 15 and Highway 56 corridors in Inland North County,”  Breaux said.  “And not only do advertisers reach a lucrative audience, they do so in a high-quality environment in one of our colorful, well-read community magazines, each filled with vibrant photographs and well-written local articles.”

Serving the Poway community, 92064 Magazine will provide community features, profiles and information in an attractive, full-color, glossy print publication.  Delivered by direct mail to every single family home and condominium in U.S. Postal Service Zip Code 92064, the magazine also has a number of racks for single copy distribution in select locations – and boasts a total circulation of more than 15,000 per issue.  The new publication publishes six times a year and features an easy-to-read format and professional design that ensures thorough readership.

In addition to the print publications, both 92064 Magazine and 92128 Magazine are complemented by robust websites (www.92064Magazine.com and www.92128Magazine.com), active Facebook pages and regular streams of information and comments via Twitter, according to Breaux.

“Just as with our other publications, we will produce 92064 Magazine and 92128 Magazine with the goal of providing readers something they want to read,” Breaux said.  “Plus, we provide a variety of marketing options in addition to the print publication to assist local businesses in getting solid response for their investment.”


Businesses or service companies interested in reaching the lucrative communities of 4S Ranch, Santaluz, Del Sur, Scripps Ranch, Rancho Penasquitos, Poway, Carmel Mountain, Rancho Bernardo – including Bernardo Heights – and other surrounding areas in the professional advertising environment provided by  92127 Magazine, 92129 Magazine, 92131 Magazine (or the new 92064 Magazine and 92128 Magazine) should contact Suzy Sarver, Executive Director of Business Development, by email at sbsarver@suscomedia.com or by phone at 858-207-6316. Advertisers can view more information and media kits at the Susco Media Website.